Facilitating an opportunity for stakeholders to exchange their learning and promote collaborations in the organic value chain
Collecting and analyzing learning journeys of Sampran Model, partners, as well as perspectives from experts or specialists, deriving key lessons learnt and developing core knowledge sets
Disseminating knowledge and experiences via learning materials such as articles/reports, video clips, learning packages including activities, workshops, and seminars.
Collaborating with universities in doing research to extend and develop new knowledge in various fields
Key Knowledge Areas
Built on learning journeys of Sampran Model and relevant stakeholders, key knowledge areas can be classified into four groups of the upstream (e.g. organic farming), midstream (e.g. inclusive business management), downstream (e.g. organic consumption and marketing), and underlying principles of the organic value chains.
The Midstream Knowledge
For operations at the midstream, principles of Inclusive Business Management are employed to promote collaborations and partnerships amongst stakeholders who want to create shared value (CSV) of not only business benefits but also sustainability. The inclusive business management includes situation analysis and formulation of business model, business plan, and strategies from purchasing to production, distribution, marketing, finance, human resources, and operations management.
Example practices in Organic Tourism to connect the organic value chain between farmers, businesses, and consumers are elaborated. Lessons learnt from successful development of Green Market (i.e. Sookjai Market) including merchant and product category management, communications and activities to promote seller-buyer relationships and community are explained.
Principles underlying the Organic Value Chain
These include learning organization, collective leadership, systems change, and circular economy. Learning organization refers to designing and practices of learning environment, learning technique, learning network, and learning journey. Collective leadership is about how to engage people of diverse perspectives and skills to form connected networks and create systems change with support of the facilitator to manage the collaborative platform.
Systems change denotes an ability to bring fundamental change to networks of cause and effect by altering the components and structures underlying the system. Circular economy represents an economic system that is aimed at minimising waste and making the most of resources. It represents implications of systems thinking and systems change throughout the process of producing, distributing, consuming, and disposing.