Sookjai market has been established since 2010 to promote learning about organic agriculture and serve as a channel to connect organic farmers in Sampran Model network with consumers. Thus people can gain access to trusted organic products at reasonable prices. Currently there are about 70 vendors selling rice, vegetables, fruits, freshly cooked foods, and processed foods with revenues generated for farmers and communities approximately 3,000,000 baht per month. Sookjai market is being managed by a committee elected from the vendors yearly. Moreover, there is a consumer committee who help share their demands and experiences with the vendor committee so they can bring these to further improve the market.
Organic Tourism is a project sponsored by the Thai Health Promotion Foundation to extend the Sampran Model movement amongst businesses in the travel industry. Hotels and restaurants connect directly with organic farmers to buy supplies at fair prices while they engage their consumers in various activities such as organic farming workshops, chef's tables, and local farm visits. These help to not only promote new range of creative and sustainable products and services but also enhance customer relationship management (CRM) while building trust between stakeholders in the organic value chain.
Thai Organic Platform is a digital platform to connect the organic value chain at the national scale. Its development has been supported by the National Innovation Agency (NIA) and the Thailand Science Research and Innovation (TSRI).
Thai Organic Platform consists of the three major functions.
Organic Farming Management is the system to support farmers in crop planning, recording the growing process and caring for crops, estimation of the output, cost calculation, and selling of products. Data recorded in the system can also support applications for organic certifications and enhance the traceability with the blockchain system to increase transparency and trust.
E-commerce is a marketplace for organic farmers (with records in the organic farming management system) to sell their products at their set prices while communicating stories about their organic farming practices. Customers, including both businesses and individuals, can choose to buy products and provide ratings and reviews.
Consumer Engagement aims to involve consumers in communications and lifestyles of their interests ranging from eating to shopping, travelling, and learning from different activities organized by farmers, businesses, or associated partners. Moreover, it serves as the online community to encourage exchange of information, knowledge with blog discussions and games to enhance participations of the active members (i.e. social movers) also with points collection and loyalty program.
Thai Organic Consumer Association (TOCA) was established in 2019 consisting of members from different sectors ranging from businesses to individuals, education, NGOs, and media. The federation has the mission to promote trust, accessibility, and fair prices of organic products and services and foster active consumers in the organic social movement.
Roles and responsibilities of the TOCA comprise of:
Advocate: To communicate and create activities to promote awareness and understanding while engaging consumers to support the organic value chain via purchase and consumption, joining organic living activities, learning, and sharing experiences
Participate: To take part in the process to drive organic social movement such as being representative to help monitor the Participatory Guarantee System (PGS), collaborate with the Thai Organic PGS Federation, manage the Thailand Organic Platform
Policy: To provide perspectives in the developing of national policies and strategies to support the organic value chain and sustainable food system.