These farmers face serious health problems due to prolonged exposure to the chemicals. They also suffer financial problems since most farmers cannot command price for their produce, which is normally dictated by the middlemen, and cannot control their production cost due to rising cost of agrichemicals. As a result, many farmers sell at a loss and their debt accumulation contribute to non-performing loans and social problems at a national scale. Thailand is amongst the top users of agrichemicals in the world, resulting in grave environmental problems from accumulation of toxic chemicals in soil and run offs into rivers. At the downstream of supply chain, consumers face serious health risks from toxic chemical residues in food. Hence, the imbalanced food system is the root of our health, environment, social and economic problems. Since it is a systematic problem, it requires everyone in the food system to participate in this change as collective leaders.
Sampran Model intends to connect stakeholders in the local organic value chain through transparent and fair business transactions, empowering them to become change agents. These clusters of short value chains then connect for business and knowledge sharing, resulting in a learning society. The collaboration is managed locally by a facilitator who is usually a stakeholder in the business model and is connected at a national level by the Sookjai Foundation in collaboration with the Thai organic PGS federation.
Trust and Partnership
Capacity Building and Knowledge Management
Participatory Guarantee System (PGS)
Social Movement Marketing
Thai Organic Platform
Sampran Model Academy
To build trust and partnership between stakeholders in the value chain by the Participatory Guarantee System (PGS).
PGS is widely used globally so that organic farmers can show transparently their farming systems to consumers, bypassing needs for costly certifications by third party auditors. PGS primarily consists of agreed conditions amongst members of the organic farming group on how their farming activities are conducted. Sampran Model has been employing PGS since 2013 and sees it as an essential tool for driving the organic social movement
Our team of qualified officers work closely with farmers throughout. Our support helps farmers transition to organic agriculture, followed by production planning, growing, post-harvesting, processing, logistics, marketing and branding of the farmers’ groups. Sampran Model also serves as a platform to engage others such as consumers, relevant stakeholders to take part in the PGS by participating in the farmers’ group meetings and other activities organised regularly at their farms. This complete transparency along the value chain results in trust between farmers, businesses, and consumers.
To foster collective leadership by Social Movement Marketing (SMM).
Through learning journeys, farmers are empowered to become not just organic farmers but entrepreneurs, businesses are to embrace principles of inclusive business, consumers are engaged as active consumers, and all can eventually become collective leaders for change.
Here, key stakeholders such as farmers, businesses, and consumers get inspired to leave their comfort zone to become social movers, learn about different practices, act according to their scopes and interests, then share their experiences with others.
To conduct systems management by a digital platform.
With support of the National Innovation Agency (NIA) and the Thailand Science Research and Innovation (TSRI), Sampran Model is developing a digital platform, namely Thai Organic Platform, to support systems management of the Sampran Model and associated networks. The platform allows farmers to record their farming activities, enabling quality control, calculate costs and pricing, and plan future productions that match market demands.
Moreover, the data can support application for organic certifications (if applied) and traceability system together with the blockchain technology to enhance trust. Through its e-commerce functions, the digital platform can connect farmers with their customers, both businesses and individual consumers. Additionally, the consumer engagement system facilitates ongoing communications and activities amongst members of the digital platform. These include consumers’ involvement in farmers’ activities such as farmers’ group meetings, farm audits, trainings, knowledge and information sharing, blogs and discussion boards, point collections and incentives. The digital platform aims to create an online community of social movers for this systems change.
To enhance capacity building and knowledge management by Sampran Model Academy.
The academy is primarily responsible for lesson learnt analysis and knowledge sharing (via learning materials, courses, workshops, and seminars) amongst the social movers in the organic value chains of Sampran Model and associated networks.
Furthermore, the academy is working in collaboration with universities to conduct research and data analytics (particularly from the digital platform).Built on Sampran Model’s continued experiences, key knowledge areas can be classified into the upstream (e.g. organic farming), midstream (e.g. inclusive business management), and downstream (e.g. organic consumption and marketing) of the organic value chains, as well as the underlying principles (e.g. circular economy, learning organisation, collective leadership, systems change)